Although thrilled with the range of first round options I presented (shown below), Austin, Jess, and Julie connected with the option with the hand holding the small book the most. They loved the eclectic feel it had, but requested that I make a fe
Round 1 Design options. Some exploration with a literal interpretation of “Pocket Books” by incorporating some “pocket” iconography and visuals and some exploration of more illustrative interpretations. Austin suggested maybe a pressed flower type v
Final branding assets. Julie, Austin and Jess had a very specific color palette in mind and wanted to incorporate more of a hand-drawn, quirky feel from Option 1 to Option 2 of the hand holding the book. We also tweaked the illustration shown on the
PB_Sign.png
Bag_Mock_PB.png
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