Primary graphic lockup developed for the promotion.
King Size was the primary bar size for this campaign. I’m just showing King Size here, but the standard size implemented the same graphics for Healthcare Workers, Retail Workers, Teachers and Service Members.
The Construction Workers graphics may have been my favorite to develop. In some of the labels, you will notice we added in an additional little nod to the brand, adding in a PAYDAY bar to the illustration.
An overview of the cartons for King Size. There are two separate designs with 3 different designs in each.
Here’s a little GIF to get a sense of the tool kit I developed.
Each occupation design has a unique differentiating color.
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